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Get Out of Your Own Head: Why the Best Online Marketing Starts With Your Customer's Problem, Not Your Product

Scroll through a handful of local business pages, and a pattern emerges. Post after post is about the business itself,  new stock, opening hours, "we're open this weekend!" All true, all fine, but rarely the kind of thing that stops a thumb mid-scroll.Posts that encourage people to stop scrolling often start with a situation the audience immediately relates to. Whether it's a problem, frustration, or a "that's literally me right now", creates that sense of recognition first, which make...